![]() So what about ‘Discover’, where does that go now?ĭiscovery on TikTok is largely fed through the ‘For You’ feed anyway, which is the primary entry point, while TikTok must have also found that most people conduct specific searches via the magnifying glass icon at the top right of the main feed, as opposed to using Discover.īut it does seem to limit discovery. ![]() ![]() Well, TikTok’s obviously trying to generate more direct engagement in the app, and enhance friend networks – because if it can become a more important, interpersonal connective app, as opposed to just showing you the latest trending clips, that could not only make it a more valuable tool for more people, but it will also help TikTok get even more users to sign up, as it looks to expand beyond its first billion members. ![]()
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